今天在讀 Trump: The Art of the Deal
以前只要讀什麼書
我都會與寶貝妳討論
現在
雖然妳不在我身邊
但是我依然在這裡
很興奮的告訴妳
我學到的東西
以下是我從 Chapter 2, The Elements of the Deal 所學到的東西:
Think Big (p.46):
"If u’re going to think anyway, you might as well think big. Most ppl think small, bcoz they’re afraid of success, afraid of making decisions, afraid of winning. And that gives ppl like me an advantage."
Successful Entrepreneurs (p.47):
"It all comes from total focus, I’d call it controlled neurosis. These ppl are obsessive, driven, single minded, and sometimes even manical."
Planning (p.48):
"If you plan for the worst you can live with the worst - protect the downside and the upside will take care of itself"
Maximize Options
"I protect myself by being flexible, never get too attached to 1 deal or one approach, no matter how promising some deals seem at first, half a dozen fall thru"
Know Your Market (p.51)
"I have the instinct. That’s why I don’t hire a lot of number-crunchers, and I don’t trust fancy marketing surveys. I do my own surveys and draw my own conclusions. I’m a great believer in asking for an opinion before I make a decision. It’s a natural reflex. If I’m buying a piece of property, I’ll ask the ppl who live nearby the area. When I’m in another city and I take a cab, I’ll make it a point to ask the cab driver questions. I ask and I ask and I ask,until I begin to get a gut feeling about something. And that’s when I make a decision."
Laverage in Deal-Making (p.53)
"The worst you can possibly do in a deal is seem desparate to make it. That makes the other guy smell blood, and then you’re dead. Laverage is the biggest strength u can have, it is having something the other guy wants, needs, or better yet, can’t do without. Laverage - don’t make deals without it"
"Enhance" Location
"You don’t necessarily need the best location; what you need is the best deal. Just as you can create laverage, you can enhance a location thru promotion & psychology. You can get killed by buying a grand location by paying big bucks, just as you can get killed by buying a bad location, even for a low price.What you should never do is pay too much."
Get the Word Out (p.56)
"If you’re a little bold or a little controversy, press digs it. They’re always hungry for a story, so be a little different and outrageous, u’ll be noticed. Truthful hyperbole - an innocent form of exaggeration."
Fight Back (p.58)
"I’m easy to get along with, but when ppl treat me badly or unfairly or try to take advantage of me, my attitude is to fight back very hard. If you’re fighting something you believe in - even if it means alienating some ppl along the way - things usually work out for the best in the end."
Deliver the Goods (p.60)
"You can’t con ppl, at least not for long. You can create excitement, do wonderful promotions, even throe in some hyperboles. But if you don’t deliver the goods, ppl will catch on."
Contain the Cost (p.61)
"Spend what you have to, but don’t spend more than you should. Every penny counts, bcoz before long these pennies turn into dollars. The day I can’t pick up the 25cent phone call to complain the $10,000 overcharge is the day I close the shop."
Have Fun (p.63)
"Life is very fragile, and success doesn’t change that, if not making it even more fragile. Anything can change w/o a warning, that’s why I try not to take everything too seriously. I don’t spend a lot of time worrying how I should’ve done differentky or what’s going to happen next. I just make sure that I have a good time."
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