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top ten fields for stree of PR practioners

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top ten fields for stree of PR practioners

1. negative leverage, the result of the high visibility of mistakes PR professional make, multiples the stress impact

2. multiple bosses (and publics) exist within the instuition’s structure (and there is the stress of a responsibility to all of the different publics as well)

3. time pressures are constant because almost all major tasks are on the tight schedules

4. lack of understanding of the PR role results in such disparaging labelings as "flacks"

5. intangible results remain a problem, despite better gauges for measuring PR’s effectiveness

6. lack of respect for public relations work occurs beacuse everyone thinks he or she can do it

7. values conflicts often occur when the PR practioner’ personal value differ form those of the clients

8. multiple emergencies are common in PR practises beacuse crises tend to spark others

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