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personal chracteristics needed by the PR practioner:

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personal chracteristics needed by the PR practioner:

1. character and integrity

2. a sense of judgement and logic

3. the ability to think creativity and imaginatively

4. truthfulness and discretion

5. objectivity

6. a deep interest in the solution of problems

7. a broad cultural background

8. intellactual curiosity

9. effective powers of analysis and synthesis

10. intuition

11. training in the social sciences and in the mechanics of publis relations

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