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Title： The Power of Marketing

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In today's digital age, marketing software has become an essential tool for businesses looking to effectively reach and engage their target audience. From automation to analytics, these platforms offer a wide range of features that can help businesses streamline their marketing efforts and drive growth.

One of the key benefits of marketing software is its ability to automate repetitive tasks, such as email campaigns, social media posting, and lead nurturing. By setting up automated workflows, businesses can save time and resources while ensuring that their marketing efforts are consistent and timely.

Marketing software also provides valuable insights through data analytics. By tracking key metrics such as website traffic, conversion rates, and customer demographics, businesses can gain a better understanding of their audience and tailor their marketing strategies accordingly. This data-driven approach can lead to more targeted campaigns and higher ROI.

Furthermore, marketing software enables businesses to personalise their marketing efforts at scale. By segmenting their audience based on factors such as interests, behaviour, and demographics, businesses can deliver more relevant and timely content to their customers, ultimately improving engagement and conversion rates.

Another advantage of marketing software is its ability to integrate with other tools and platforms, such as CRM systems and social media channels. This connectivity allows businesses to create a seamless marketing ecosystem, where data flows freely between different systems, enabling a more holistic view of the customer journey.

Overall, marketing software has revolutionised the way businesses approach marketing, providing them with the tools and insights needed to drive growth and stay ahead of the competition. By leveraging the power of automation, analytics, and personalisation, businesses can create more effective marketing campaigns that resonate with their target audience and ultimately lead to increased sales and revenue.

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加拿大西門菲莎大學（Simon Fraser University）今年秋天開學時，引入了一位AI助教「Kia」，和互動藝術與科技教授迪波拉（Steve DiPaola）一起現身課堂，設計形象是一名英籍黑人女性，能即時參與討論、辯論複雜議題，協助釐清概念、回應學生疑問，讓師生與AI有更多互動。

迪波拉表示，有些教師可能會要求不能用AI寫作業，但另一種方式則是教導學生正確地使用它。有學生表示，在課堂上與Kia互動非常酷，但學習上真人面對面的交流更佳，不過AI也能成為課堂中的求助對象。

迪波拉指出，人們必須了解AI並非完全正確，而AI的使用倫理問題往往十分複雜。西門菲莎大學已採取跨學科方式推動校內AI發展，並引入倫理學者等專家。迪波拉也期望，在技術層面AI能以開放原始碼的方式推廣，讓所有人更容易接觸。

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