Microsoft's
advertising department and Omnicom's BBDO Worldwide have jointly issued the
research report. Report to the United States, China, Russia, Britain and Saudi
Arabia about 1,500 consumers were surveyed. Survey shows that television is
still a powerful media, advertisers should continue to produce outstanding
television commercials. Microsoft's report this week in Cannes for the
advertising industry conference. Currently, marketers are seeking in the
traditional print and television advertising, as well as computers, tablet PCs
and mobile phones and other new advertising platform, the balance between.
Beijing June
20 morning news, WPP and Publicis Groupe and other advertising giant is
increasingly concerned about online advertising and mobile advertising
business. However, Microsoft 70-653 exam in
the latest research report that television advertising is better able to
attract the attention of consumers.
Publicis
Groupe's ZenithOptimedia said that despite the faster growth of digital
advertising, but television is still very important, because digital video
recorders and surround sound systems and other technologies being developed,
and developing markets are more and more TV viewers . Microsoft's vice
president of worldwide marketing for advertising Mark Bradley Sears (Marc
Bresseel) said that in Spain and Italy and other network technology, developed
countries, television advertising is particularly powerful.
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