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1.Strategic elements of the product development. The first part of the text introduces three key concepts (new products process, product innovation charter, and product portfolio) as the three strategic elements of the product development. This unites all the key strategies involved in new product development, and serves as a foundation for all aspects of product development presented in later chapters.
2.Comprehensive coverage of new product development process and practice, such as, designing for the environment and globalization in new product development, prepares students to manage the people and processes from a marketing perspective.
3.Attention on Teams. Understanding of what a team is for and comprehension of team mission and strategy is critical in new products management
4.Cross-functional approach weaved throughout. Non-marketing views are presented as they naturally arise and are not forced into a single chapter. This helps students appreciate the multi-functional nature of product development in each phase of the development process.
New Products Management(11版)是本不錯的商業理財﹐是不是剁手也要買哈哈，如此超讚的便宜而且又非常的優惠
超級強品暢銷博客來網路書店
，它的評價很高，在網路上很夯，人氣蠻不錯！好看的商業理財New Products Management(11版)全書的內容大意看完心情愉快, 正能量滿滿，總會覺得彷彿一伸出雙手便能擁抱全世界！New Products Management(11版)曾在博客來 網路書店造成搶購熱潮。New Products Management(11版)購買也很便利，誠意推薦給大家看喔!
作者： C. Merle Crawford, C. Anthony Di Benedetto
新功能介紹
- 出版社：華泰文化
新功能介紹
- 出版日期：2015/11/13
- 語言：英文
最新與最多的商業理財，每日都有特價商品推薦是網路書店購書最佳選擇！博客來,博客來網路書店,博客來網路書局,博客來書店,博客來網路書店歡迎您
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超級強品暢銷
作者： C. Merle Crawford, C. Anthony Di Benedetto
新功能介紹
- 出版社：華泰文化
新功能介紹
- 出版日期：2015/11/13
- 語言：英文
1.Strategic elements of the product development. The first part of the text introduces three key concepts (new products process, product innovation charter, and product portfolio) as the three strategic elements of the product development. This unites all the key strategies involved in new product development, and serves as a foundation for all aspects of product development presented in later chapters.
2.Comprehensive coverage of new product development process and practice, such as, designing for the environment and globalization in new product development, prepares students to manage the people and processes from a marketing perspective.
3.Attention on Teams. Understanding of what a team is for and comprehension of team mission and strategy is critical in new products management
4.Cross-functional approach weaved throughout. Non-marketing views are presented as they naturally arise and are not forced into a single chapter. This helps students appreciate the multi-functional nature of product development in each phase of the development process.
New Products Management(11版)
New Products Management(11版)推薦，New Products Management(11版)討論，New Products Management(11版)比較評比，New Products Management(11版)開箱文，New Products Management(11版)部落客
New Products Management(11版)那裡買，New Products Management(11版)價格，New Products Management(11版)特賣會，New Products Management(11版)評比，New Products Management(11版)部落客 推薦 更新Update：不想被淘汰，就要隨時更新腦袋
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New Products Management(11版)
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