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Wholesale liquidators are companies that offer a large selection of wholesale, overstock and closeout merchandise for sale. Usually, wholesale liquidators buy merchandise directly from large retailers. However, merchandise for wholesale liquidations can also be bought directly from the manufacturers.

The stock that the wholesale liquidators offer for sale can usually be bought directly at their warehouses, but most also operate websites that let you order lots and have them transported to your door.

The advantage of Wholesale Liquidation stock

Imagine starting a business? To stay afloat your goal must be to buy at low prices and sell the items for a profit. Wholesale liquidators offer such an option since they sell goods at incredibly low prices, and the variety of products for sale is staggering.

The goods are usually sold in wholesale pallets meaning you will get a significant amount of merchandise for a low enough price to kick start your business. Buying wholesale pallets from wholesale liquidators provides you with merchandise that you end buying at only 25 percent of the retail price, sometimes lower.
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The goods sold by the wholesale liquidators are not faulty, and often still have their price tags attached. These goods are usually sourced at stores that are closing or being relocated, or simply being replaced by newer models. Companies usually sell the merchandise to wholesale liquidators instead of packaging everything up to move it to a new location or to store it in a warehouse.

You might also be buying merchandise that has been returned by the customers. It is not unusual that a customer receives a wrong product, wrong, color, wrong size which means they return the product without opening the package. The item, although new, can’t be sold as new at the store so it is being labelled as refurbished and often sold to a liquidation company to sell the item faster.

Explore Liquidation Auctions

Wholesale liquidators used to sell their merchandise at the warehouses and although you can haggle about the price, you are often unable to go through the vast amount of merchandise to find exactly what you are looking for.

The emergence of the internet has opened a new door for people starting new businesses. Sourcing goods at liquidation auctions has become popular over the recent years, as it allows you to browse the merchandise easier, simply by narrowing your search only to goods you are interested in.

Auction houses either buy or consign the same merchandise that a traditional wholesale liquidator does, but you can bid on pallets of products from the comfort of your own home. Make sure you are buying at a reputable liquidation auction that guarantees top quality merchandise.

What you get from buying such merchandise is the sheer volume of products at really low prices. this allows you the resell items at prices that are way below retail and so offering you a significant profit margin once you add everything up. Bear in mind that you get the cheaper per-unit price because you bought in bulk. Therefore, count your profit overall for every product you bought in a pallet, there is no need to stick it out to try to make a huge profit on a single item. The sales model comes from volume.

1. In the old days, getting hold of liquidation stock meant visiting a wholesaler in the local area and buying or bidding on pallets of liquidated stock in person. Visit here https://www.directliquidation.com to know more about liquidation.