▲The new logo (left) being used in some Starbucks outlets has caused offence 印製在過季星巴克商品的新標誌(左)已引起一連串的爭議
【轉譯自：BBC News＿
http://news.bbc.co.uk/2/hi/business/7427105.stm】By Vivien
Anger at ’slutty’ Starbucks logo
好色星巴克引發眾怒
US coffee chain Starbucks has come under fire for a new logo that critics say is offensive and overly graphic.
美國連鎖咖啡業者星巴克的新標誌引起的一連串的爭議，批評者認為新的標誌冒失的使用女性的圖騰。
因此，一美國保守的天主教團體發起了對此咖啡連鎖業巨擘發起一連串抵制的行動。反對的勢力認為新標誌上的上半身赤裸並張開雙尾的人魚圖騰就像妓女一樣，星巴克也許乾脆改名為’浪巴克’算了。
然而業者卻認為此圖像設計源自於16世紀挪威的雙尾人魚傳說，並沒有任何不妥當的地方。除此之外這已比在1971年設計的版本還要更保守一些。
魯本斯風格
連鎖咖啡業者表示印有這個標誌的馬克杯一直是西雅圖派克市場門市的促銷商品，但這只會再存在幾個星期，即使長久一來這個標誌一直就印製在只有在西雅圖派克市場的購物袋上。在1982年買下星巴克的舒茲認為在他的記憶中，此魯本斯式的胸前赤裸豐腴的人魚圖騰就像咖啡一樣誘人。
即使星巴克股價在這幾年的表現不如預期，星巴克才剛將版圖擴大到阿根廷並開了第一家門市，至此星巴克在全球44個國家中擁有1600家門市，超過170,000位員工。即便如此，抵制的運動已從聖地牙哥展開並串聯動員全美超過3,000個會員，宣稱要揭開並扭轉連鎖咖啡商的陰謀。
原文：
The Resistance, a US-based Christian group, has called for a national boycott of the coffee-selling giant.
It says the chain’s new logo has a naked woman on it with her legs ”spread like a prostitute... The company might as well call themselves Slutbucks”.
Starbucks says the image - based on a 16th century Norse design of a mermaid with two-tails - is not inappropriate.
Rather, the image is a more conservative version of the original Starbucks design, which hung above the chain’s first store when it opened in Seattle’s Pike Place Market in 1971.
’Rubenesque’
It says the image - the longstanding logo for Pike Place bags of coffee - is appearing on some of its cups as part of a promotion, and will remain ”for several weeks”.
Howard Schultz, who bought Starbucks in 1982, described the emblem in his memoirs as ”bare-breasted and Rubenesque; [it] was supposed to be as seductive as coffee itself”.
Although its share price has plunged in recent years, Starbucks has 16,000 coffee shops in 44 countries worldwide, employing more than 170,000 staff.
The chain has just opened its first outlet in Argentina.
The chain has just opened its first outlet in Argentina.
Based in San Diego, the Resistance claims to have more than 3,000 members across the US and has gained a reputation for espousing diverse conspiracy theories
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