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Matt Cutts-Matt Cutts is a computer software engineer for Google. He started working for Google in January 2000, and happens to be the head of Googles Webspam team. As a result of the acceptance of his website, Matt Cutts has changed into a celebrity within the search engine optimization community. Having an Alexa position of 1,262 (at the time of writing), Matts blog is one of the busiest on the web. Because Matt is just about the unofficial ambassador/liason between Google and the search engine optimization group, he often attends search and web-master meetings. Wherever he goes of these meetings, it is guaranteed that he will have a flock of SEOs following and watching his every move.

Rand Fishkin-Rand Fishkin is the owner of SEOmoz. SEOmoz specializes in providing companies around the world with seo companies. SEOmoz happens to be comprised of eight distinct people, including Si Fishkin and Rebecca Kelley. At the end of 2006, Rand and SEOmoz made the decision to produce their financial statements for the past year. Based on these statements (of only rough estimates), SEOmoz gained a total of $600,000 all through 2006. At the end of the year, they'd $64,000 in-the bank. Only a year early, they'd less than $4,000 in stored in-the bank..