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Pay-per-click (PPC) PPC is most likely the most common approach to affiliate marketing for affiliates with little sites, and possibly the simplest way for them to make money. Pay Per Sale (PPS) PPS internet affiliate marketing will be the most common among merchants and is also the most profitable type for that affiliates. Spend Per Lead (PPL) The pay-per-lead type of affiliate marketing can be a variation of the PPS type and is frequently employed by finance and insurance companies and other companies who depend on leads for their organization to grow.

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