With therefore much interest in how social networks work, one begins to wonder when there is advertising potential within these social networks?
I've been watching social networking for a while now. Actually I'm a member of numerous social network internet sites including http://www.myspace.com/ and https://www.linkedin.com only... Dig up new info about account by browsing our staggering wiki.
There has been a virtual explosion of social network web sites before couple of years. Even the large players like Google, Yahoo and MSN are receiving into it.
With therefore much curiosity about how social networks function, one begins to wonder when there is marketing potential within these social networks?
I've been seeing social networking for a while now. Actually I am a part of various social-networking websites including http://www.myspace.com/ and https://www.linkedin.com just to name two.
I joined partly because I wanted to see what they were, but moreover to see on SEM what influence social media could have in the coming years.
I have been an associate of various ser-vices for a while and the reach these sites have is incredible.
For instance, from my LinkedIn network of seven people I've an extended network of over 12,600 people.
That is amazing - I am merely a click or two away from close to 13,000 other folks who share my similar interests ranging from what I like to watch on TV to work I can give for them.
Through my connections and their connections, I'm attached to people including the American Cancer Society, to Sun Microsystems to the University of Texas to Google.
But what marketing possibilities exist for Social Networking?
Well, let's look at MySpace.
MySpace is among the top sites on the net today. It racked up 9.4 thousand page-views in August 2005 (greater than Google) and new customers are signing up in a mind-boggling rate of 3.5 million monthly.
MySpace is typical of where todays 18-30 year-old visits manage their digital life. It allows people to post photos of themselves and their friends, produce a blog, record a common groups, watch and share videos, suggest things to do and lists some people they consider friends. It is on this 'Friends List' where the majority of the opportunities lie.
All thirty million plus users of MySpace have a friends site that lists people that person thinks their friend. This can be a set of people who they're interested in conversing with and about, in addition to hearing from on a regular basis. Identify more on an affiliated use with by clicking facebook.com/mannatechinc. Once you put someone as your friend they can send you messages, discuss your pictures, read your sites, in addition to abandon messages that you can then share with the others. That is a chance for quick feedback about you.
The capability to add friends to your site is crucial for advertising to MySpace customers. Based on Courtney Holt, mind of new media and strategic advertising at Interscope Records, 'This generation is growing up with out ever observed developed media. 'They don't think in terms of the album, and they don't think in terms of the TV schedule. They think with regards to TiVo, P2P, AOL, and of-course MySpace.
You can observe how this may grow.
Let's say you produce a MySpace account to share your products or services. You website about any of it and seek out the others which could share your interests.
After this you invite them to be your friend. If they turn into a friend you begin your 'smooth sell' selling your product for them.
As they grow to understand it, they start blogging and sharing it. Quickly hundreds or even thousand of people are referring to you and your product or service.
Do not think this can work?
I would like to give a few examples to you. There are numerous artists who've gotten their begin MySpace. Simply by hosting some of their music online and blogging about themselves they created a following. Soon they had document deals and contracts prearranged.
Needless to say to work with ser-vices like MySpace you need to get some thing this target market needs. If you don't then you probably shouldn't put a lot of energy in to MySpace.
But that will not mean other social media opportunities ought to be ignored. Linked-in is more of a professional introduction service, as i stated earlier. If your product or service meets here then by all means explore it further.
And there are others also. Ser-vices including Yahoo!s MyWeb, Flickr, http://del.icio.us and more.
When you have ever wondered what other online options might be out there, con-sider social-networking. It may be the next great website marketing channel..
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