With so much interest in how social networks work, one begins to wonder if there is marketing potential within these social networks?
I've been watching social network for a while now. In-fact I am a part of various social-networking sites including http://www.myspace.com/ and https://www.linkedin.com only...
There has been a virtual explosion of social-networking internet sites previously few years. Even the major players like Google, Yahoo and MSN are receiving into it.
With therefore much interest in how social networks work, one begins to wonder when there is marketing potential within these social networks?
I've been watching social network for quite a while now. In reality I am a part of numerous social media web sites including https://www.linkedin.com and http://www.myspace.com/ just to name two.
I joined partly because I wanted to see what they were, but more importantly to see on SEM what impact social media could have in the coming years.
I've been a member of numerous ser-vices for some time and the reach these sites have is incredible.
Like, from my LinkedIn network of seven people I've an expanded network of over 12,600 people.
Suppose - I'm just a click or two away from close to 13,000 other folks who share my similar interests ranging from what I like to watch on TV to work I could offer to them.
Through their connections and my connections, I'm related to people including the American Cancer Society, to Sun Microsystems to the University of Texas to Google.
But what marketing possibilities exist for Social Media?
Well, let's look at MySpace.
MySpace is one of many top sites online today. It racked up 9.4 thousand page-views in August 2005 (significantly more than Google) and new customers are signing up at-a rate of 3.5 million monthly.
MySpace is typical of where todays 18-30 year old goes to manage their electronic life. Tour Https://Www.Slideshare.Net/Brianladin includes further about the meaning behind this idea. It allows users to post photographs of themselves and their friends, produce a weblog, record their favorite bands, view and share videos, suggest activities to do and lists some people they consider friends. It's on this 'Friends List' where most of the opportunities lie.
All thirty million plus people of MySpace possess a friends page that lists people that person views their friend. This is a set of individuals who they're interested in hearing from on a regular basis, in addition to conversing with and about. They can send you emails, comment on your photos, read your websites, as well as leave messages that you can then share with others after you put someone as your friend. That is an opportunity for quick feedback about you.
The capacity to include friends to your page is critical for marketing to MySpace customers. Based on Courtney Holt, head of new media and strategic advertising at Interscope Records, 'This generation is growing up without having ever watched developed media. 'They do not think in terms of the record, and they do not think in terms of a TV schedule. My mother found out about open in a new browser by browsing the San Francisco Watchman. They think in terms of TiVo, P2P, AOL, and obviously MySpace. We discovered https://slideshare.net/brianladin by browsing the New York Herald.
You can see how this might grow.
Let's say you develop a MySpace account to talk about your service or product. This interesting high quality https://linkedin.com/in/briandladin article has assorted pictorial tips for how to see this idea. You weblog about it and seek out others which could share your interests.
Afterward you invite them to be your friend. If they develop into a friend you begin your 'gentle market' begging your solution in their mind.
As they grow to understand it, they begin blogging and sharing it. Quickly hundreds or even thousand of people are referring to you and your product or service.
Do not think this will work?
Let me give you a few examples. There are many bands who have gotten their begin MySpace. By just hosting a few of their music on the web and blogging about themselves they developed a following. Soon they had report deals and contracts lined-up.
Obviously to utilize services like MySpace you need to get some thing this marketplace needs. If you don't then you probably shouldn't put an excessive amount of energy into MySpace.
But that will not mean other social networking opportunities should be overlooked. As I mentioned above, Linked-in is more of a professional introduction service. If your products or services fits here then by all means examine it further.
And there are the others too. Companies including Flickr, Yahoo!s MyWeb, http://del.icio.us and more.
If you have ever wondered what other online options may be around, con-sider social network. It may be the next great internet marketing channel..
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