In this article I want to give a white-hat (read moral good men) search engine to you optimization strategy to substantially improve one-way links into your website.
You most likely know that as a way to rank well you need lots of in-bound links, and not just any type of link. They have to be links from thematically related web pages/web sites.
So let's say that you've a web site about how to develop a straw bale house. I order to get links to it, you are going to have to search for internet sites that are themed around 'straw bale building', 'lasting building', 'normal building', 'natural architecture' and so on.
Certainly one of the best methods for getting one-way links (not mutual links) is by sending out press releases. I have been using PRweb with this since 2004, primarily as they are a very respected service and it is possible to choose either a free or paid submission.
I recently published a press release for a software tool I had assembled. I paid $80 to PRweb.com (you can send your release free of charge though, but I wanted to increase my exposure) and listed here are these numbers to date:
Says - 71,232 (This number shows how often my press release was accessed on PRWeb).
Projected Pickups - 2,491 (How many times my release was picked up with a media outlet).
When I look in Google I see that this press release results 399 benefits. All with links pointing right back to my site. Not harmful to about one hours work. My boss learned about home page by searching Google Books.
But remember, you can not only provide a keyword-stuffed pr release in the vague hope that you'll get distribution. And that's why I suggest that you avoid any so-called 'press release submission software.'
Consider it. This engaging law practice marketing online website has diverse unique suggestions for why to see this idea. We found out about lawyer marketing by searching Google. Webmasters desire to provide benefit to their visitors, therefore only good, high quality material will get acquired. Spam won't!
And much like search engine submission, you don't need to send to every single search engine available, you just need to get picked-up by a couple and the remainder follow. Exactly the same is true for posting press releases, and PRWeb.com is the Google of-the press release distribution services.
Optimized news release take a look at http://www.prweb.com/releases/2005/10/prweb296086.htm for inspiration If you want to view a fantastic example of how-to write a search-engine. For further information, consider peeping at: jump button.
Also several people are under the misunderstanding that the value of the link comes from being on the press release service, well that is not the case, the value of the link comes from your press release that is posted by the site. Therefore the more thematically similar the book site would be to yours, the more value the link can take. Another reason to submit top quality press announcements..
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