My mother was visiting recently and throughout our mother-daughter shopping time I noticed something interesting. My mother discovered bioresonantiebehandeling by browsing Yahoo. The majority of the merchants I made a purchase at asked me if I'd want to get on the email list. Browsing To relevant webpage probably provides tips you could use with your co-worker. That is very intelligent.
However, just HOW in which they did this made a big difference in my answer. I said NO to almost all of them because they just did not ensure it is engaging for me personally. I am talking about, who DESIRES more spam? Therefore if you merely ask me if I'd want to be on your mailing list, the solution will often be NO.
But one store specifically got me. Firstly, it had been a designer clothing store I loved. Second, they didn't ask me if I wanted to be on the subscriber list. They invited me to be a 'VIP Client.'
Say the words 'VIP' to me and my ears improve. It obviously is short for 'crucial person.' And generally speaking it implies an amount of benefit and reputation. Suddenly I WANTED to become on that email list, specially when the salesman told me it came with specific benefits, including early notice on personal trunk shows, an individual buying service, and new arrivals.
And do you know what? I would have even paid-to engage in that - to be seen as a VIP.
You see, people DESIRE to be part of some thing special like e-zine marketing. The example above was free. But do not under-estimate just how much your clients or customers will PAY to accomplish this, often.
Example: A buddy of mine recently shared he pays $15,000.00 per year to fit in with the President's Club of the local playhouse, even though he and his wife might attend each show there for just $150.00. Why would a good devoted attendee need to spend 100 times more? Special treatment like preferred seating, valet parking, attracts to VIP features, personal cafe for members only, networking using a high level of men and women, and so forth. To discover additional info, consider taking a peep at: bioresonantie.
Yet another friend of mine gives for membership in a private bar in Los Angeles up on Sunset Blvd. For a lot of of the same reasons (but much more, I believe, since it impresses his days ; ).
My marketing teacher Dan Kennedy taught me there's a segment of just ABOUT ANY customer or client group or industry who'll cheerfully pay FAR above normal costs for special treatment, status, and convenience.
I call it 'country clubbing' your company. Why be when you can be the elegant six-figure account club across the street the driving range using an hourly cost? You are able to provide both obviously, but look at what will sky-rocket your business FASTER, with less transactions and higher quality clients.
One example of this is my personal Platinum Mastermind plan, that I released in 2006 because of overwhelming demand for our instruction. This group of 15 serious small business people each pay $15,000.00 a year to get greater access to me than anyone else, and in a small group environment where we meet three times a year at magnificent 4- and 5-star hotels and resorts.
My Platinums are, essentially, VIPs in my own world! And since I maintain somewhat of mystique concerning the class, people appear to need 'in' a lot more. (One-of my members got cornered in the ladies room at my last On the web Success Blueprint Workshop by several participants who demanded to discover how they are able to enter into Platinum!)
I share this to not impress you, but to impress upon you that in YOUR market (yes, *yours*) there's a portion of folks who will gladly pay MORE - much more - for an increased degree of service or treatment. Remember, you're perhaps not trying to please EVERYBODY, just-the select few who is able to afford that amount of support.
So now, take a minute or two and consider ways to start your own 'country club' for your clients and customers. Whether it's a VIP level of support or a private client group that meets a few times a year.
To get your wheels turning, imagine this... If you're able to get 10 individuals to agree to some type of system that is only $10,000.00 a year, that is an additional $100,000.00 this year for YOU!.
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