書評:說出亮點吸引力
[ 簡介 ]
不論是寫文、做簡報、演講,或是面對面的溝通,想要引人入勝,看100頁如同看1頁,聽100分鐘如同1分鐘那麼精采,本書正是告訴讀者如何打動人心的吸引力法則,而書中的前提即是「無法獲得關註,就無法與人交流」,所以無論講者或作者的學識再豐富,若不能掌握關註力的技巧,吸引讀者和聽者對他們的內容感興趣,那不是很可惜嗎?
本書的作者莎曼・霍恩 (Sam Horn) 是一位品牌塑造專家,是美國聯邦政府溝通技巧的內訓講師,也是許多國際公司的商業顧問,也在關註力的課題上,她以長時間的實戰經驗。採用許多案例來輕鬆引導讀者進入營造「關註力」的情境,在社群網路發達的科技社會,更顯得重要也更有威力!
書名:說出亮點吸引力:不只吸睛,還能讓人目不轉睛的關註力法則 (Got Your Attention?)
作者:莎曼・霍恩 (Sam Horn)
譯者:洪慧芳
出版社:天下雜誌出版社
購書連結:天下網路書店、博客來
[ 短評 ]
不用年輕貌美,也不用高富帥,本書所講的關註力法則,很實用也很容易吸收。
可千萬別以為,高高在上的企業老闆或高階主管就沒有像這樣的困擾:所講的事情乏善可陳,讓人昏昏欲睡,想講的很多,但卻吸引不到有效的回應,書裡提到,只要在準備交流和溝通之前,回歸到5W的基本功:
What: 交流的情境是什麼?
Who: 溝通的對象是誰?
When/Where: 交流是在何時何地發生?
Why: 為什麼這對溝通對象有益?
Why: 為什麼這對你有益?
這也是作者在書裡不斷想要強調的觀念,「怎麼說」比「說什麼」還重要,不要以為那先好聽好看的演講、書籍或電影都是天外飛來一筆,其實他們都是經過一段細心聆聽受眾需求的準備過程,把這樣的方法反覆演練,在內容的呈現方式上多下工夫,才會達到最好的宣傳效果。
還記得前一陣子李家同教授到金門大學演講,責備學生擅自離席的例子,究竟是現在的年輕人專註力不夠? 還是演講的內容不夠吸引人? 在兩方反覆辯論不休的時候,其實也讓我們看出一個重點,真正好的交流應該是出自於分享與回應,「同理心」則是一個能達到有效交流的一個重要元素,而不是僅止於是你說我聽的表皮層而已。
作者寫這本書的目的,並不是要讓大家把自己訓練成巧言令色,看人說人話的三寸不爛之舌,在交流溝通的過程中,保持真誠與關心,才會像花香一樣,聞者自來。
。。。。。。。。。。。。
你要胖還是要瘦? 關註力法則很重要
快速連結:林口讀書樂 (書評、讀後心得大整理)
< type="text/javascript" src="https://ssp.hinet.net/api/app.js"> < language="javascript">(function(){$('#content_all img').map((function(){var skip_count = 2;return function(){var $this = $(this);if(this.src.indexOf('.gif') == -1) {var data = {title: this.title || this.alt || '',description: '',src: this.src,size: 'o',href: $this.parent('a')};if(data.href.length != 0) {data.href = data.href[0].href;} else {data.href = '#';}if(skip_count <= 0) {var src = this.src;$(this).addClass('lazyload').attr({'src': 'data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7','data-original': src});} else {skip_count--;}}return this;};})());$(function(){$('#content_all img.lazyload').lazyload({threshold: 600,load: function() {$(this).removeClass('lazyload');if( BlogPlugins && BlogPlugins.auto_resize &&(typeof xuiteBlogPlugin_auto_resize=="undefined") || (xuiteBlogPlugin_auto_resize == null) || (xuiteBlogPlugin_auto_resize == 'Y') ) {BlogPlugins.auto_resize(this, null, {delay:1000});}}});});})();var itemArticleDetailType = "";if(getCookie("xuite_id") != null && itemArticleDetailType != "article_preview"){$.ajax({type: "GET",url: "/_theme/AuthorButtonExp.php?aid=517621378&bid=583500&mid=13654516&author_id=13654516&article_type=blog&ga="+(new Date()).getTime(),async: false,dataType: 'json',success: getButton});}function getButton(json){document.write("
"+json+"
");}if ((typeof xuiteBlogPlugin_auto_yo=="undefined") || (xuiteBlogPlugin_auto_yo == null) || (xuiteBlogPlugin_auto_yo == 'Y')) {$.ajax({type: "GET",url: "//s.blog.xuite.net/_public/js/BlogPlugins.auto_yo.js",success: function(){BlogPlugins.auto_yo.fetchItem(517621378);},dataType: "script",cache: true});}
< language="javascript">if ((typeof xuiteBlogPlugin_facebook_comment=="undefined") || (xuiteBlogPlugin_facebook_comment == null) || (xuiteBlogPlugin_facebook_comment == 'Y')){var myBlogThemeWidth = $(".title").width()-38;if ((typeof xuiteBlogPlugin_facebook_comment_color=="undefined") || (xuiteBlogPlugin_facebook_comment_color == null) || (xuiteBlogPlugin_facebook_comment_color == 'Y')){document.write('
'+'');}else {document.write('
'+'');}(function(d, s, id) {var js, fjs = d.getElementsByTagName(s)[0];if (d.getElementById(id)) return;js = d.createElement(s); js.id = id;js.src = "//connect.facebook.net/zh_TW/sdk.js#xfbml=1&version=v2.0";fjs.parentNode.insertBefore(js, fjs);}(document, 'script', 'facebook-jssdk'));}if ((typeof xuiteBlogPlugin_facebook_like_down == "undefined") || (xuiteBlogPlugin_facebook_like_down == null) || (xuiteBlogPlugin_facebook_like_down == 'Y')){$(document).ready(function(){(new XUI.Widgets.Like(document.getElementById('facebook-like-bottom'), { mode : 'face' , URL : 'http://blog.xuite.net/sandylin0817/home/517621378' })).render();});}
< language="javascript">var notVIP = '
';$(".articleExtAd").append(notVIP);setTimeout(function() {$('.top-toolbar').data('top-toolbar').setAD({title: "\u66f8\u8a55\uff1a\u8aaa\u51fa\u4eae\u9ede\u5438\u5f15\u529b",label_id: 60,label_name: "\u6587\u5b78\u8a55\u8ad6"});}, 2000);
< language="javascript">if( (typeof xuiteBlogPlugin_random_article=="undefined") || (xuiteBlogPlugin_random_article == null) || (xuiteBlogPlugin_random_article == 'Y') || (xuiteBlogPlugin_random_article == 'YY') ){$(".articleExt").append('
');var random_content = '
';$(".articleExt").append(random_content);$.get("/_theme/ArticleRandomExp.php?bid=583500&plugin_random="+xuiteBlogPlugin_random_article+"&theme_type=&tpl_type=1", function(data){$("#articleExt_random_content").append(data);if(data != null && data != ""){$("#articleExt_random_title").append("隨機文章 : ");if(xuiteBlogPlugin_random_article == "YY"){$("ul#articleExt_random_content").attr("class","");}}});}if( (typeof xuiteBlogPlugin_relate_article=="undefined") || (xuiteBlogPlugin_relate_article == null) || (xuiteBlogPlugin_relate_article == 'Y')){$(".articleExt").append('
');}else{$(".articleExt").append('
');}if( (typeof xuiteBlogPlugin_history_today=="undefined") || (xuiteBlogPlugin_history_today == null) || (xuiteBlogPlugin_history_today == 'Y')){$(".articleExt").append("
");}(function() {var pa = document.createElement('script'); pa.type = 'text/javascript'; pa.charset = "utf-8"; pa.async = true;pa.src = window.location.protocol + "//api.popin.cc/searchbox/xuite_blog.js";var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(pa, s);})();
< language="javascript">
function wopen(){
window.open("//blog.xuite.net/_theme/item/item_auto_trackback.php?ping=https://blog.xuite.net/sandylin0817/home/517621378/track","trackBack","location=no,toolbar=no,resizable=yes,scrollbars=yes,width=430,height=400")
}
function copy_clip(meintext)
{
if (window.clipboardData)
{
// the IE-manier
window.clipboardData.setData("Text", meintext);
}
}
function openSpecfiyWindown(windowName){
window.open('about:blank',windowName,'width=800,height=600,menubar=no,scrollbars=yes');
}
function doMsgDelete(mid,page){
if(confirm("是否確定要刪除")){
$("div.jqmWindow").html("
");
}
}
function doTrackDelete(tid,lid,url,page){
if(confirm("是否確定要刪除")){
$("div.jqmWindow").html("
");
}
}
function doMsgEdit(mid,page){
var l="/_theme/message/message_post.php?act=edit&mid="+mid+"&aid=517621378&bid=583500&page="+page;
window.open(l,'post_win','width=660,height=700,scrollbars=1');
}
function doMsgReplyAdd(rel_id,page,owner_sn,owner_login_id){
var l="/_theme/message/message_post.php?act=reply&rel_id="+rel_id+"&aid=517621378&bid=583500&page="+page+"&owner_sn="+owner_sn+"&owner_login_id="+owner_login_id;
window.open(l,'post_win','width=660,height=700,scrollbars=1');
}
function doMsgReplyEdit(mid,page){
var l="/_theme/message/message_post.php?act=reply_edit&mid="+mid+"&aid=517621378&bid=583500&page="+page;
window.open(l,'post_win','width=660,height=700,scrollbars=1');
}
function doSummary(arg){
$("#summarySwitch").html($("#summaryContent").html());
$("#summaryContent").html($("#summaryDisplay").html());
$("#summaryDisplay").html($("#summarySwitch").html());
}
< language="javascript">
$(document).ready(function(){
var index="";
Message(517621378,583500,13654516,13654516,index);
TrackBack('517621378','sandylin0817','home','13654516','583500','13654516','N',index);
if ((typeof xuiteBlogPlugin_auto_resize=="undefined") || (xuiteBlogPlugin_auto_resize == null) || (xuiteBlogPlugin_auto_resize == 'Y')) {
$.ajax({
type: "GET",
url: "//s.blog.xuite.net/_public/js/BlogPlugins.auto_resize.js",
success: function(){
BlogPlugins.auto_resize("#content_all img", null, {delay:1000});
},
dataType: "script",
cache: true
});
}
$.ajax({
type: "GET",
url: '/_theme/ArticleDetailCounterExp.php?aid=517621378&ga='+(new Date()).getTime(),
dataType: 'json',
success: getArticleDetailCounter
});
});
function getArticleDetailCounter(json){
$("#article_counter").html(json[0].counter);
}
function TrackBack(aid,b_login,b_url,mid,bid,a_author_id,track_flag,index){
$.ajax({
type: "GET",
url: '/_theme/TrackBackShowExp.php?aid='+aid+'&b_login='+b_login+'&b_url='+b_url+'&mid='+mid+'&bid='+bid+'&a_author_id='+a_author_id+'&track_flag='+track_flag+'&index='+index+'&ga='+(new Date()).getTime(),
dataType: 'json',
async: false,
success: getTrackBackShow
});
}
function Message(aid,bid,uid,a_author_id,index){
$("div.item_message").html("");
$("div.alertLoad").ajaxStart(function(){
$(this).show();
});
$("div.alertLoad").ajaxStop(function(){
$(this).hide();
$(this).unbind("ajaxStart");
});
var mid = "";
if (index == "" && location.hash != '#message_header') {
mid = location.hash.replace("#","");
}
$.ajax({
type: "GET",
url: '/_theme/MessageShowExp.php?ver=new&aid='+aid+'&uid='+uid+'&bid='+bid+'&a_author_id='+a_author_id+'&index='+index+'&mid='+mid+'&ga='+(new Date()).getTime(),
dataType: 'json',
async: false,
success: getMessageShow
});
}
function getMessageShow(json){
$("div.item_message").html(json['message'].content);
$("div.alertLoad").hide();
if(json['aside'].check != 0){
for( i =0; i < json['aside'].length; i++){
$("div#authorname_"+json['aside'][i].id).html("");
$("div#commenttext_"+json['aside'][i].id).html(json['aside'][i].content);
}
}
if (json['button'].check != 0){
for( i =0; i < json['button'].length; i++) {
if(json['button'][i].level == 'all'){
/*是回覆*/
if(json['button'][i].relation_id != null && json['button'][i].relation_id != undefined){
$("div#commentbutton_"+json['button'][i].relation_id).html("
");
/*是回應*/
}else{
/*有回覆*/
if($("div#reply_"+json['button'][i].id).html() != null){
$("div#commentbutton_"+json['button'][i].id).html("
");
/*沒回覆*/
}else{
if(json['button'][i].self_write != 'y'){
$("div#commentbutton_"+json['button'][i].id).html("
");
}else{
$("div#commentbutton_"+json['button'][i].id).html("
");
}
}
}
}else if(json['button'][i].level == 'one'){
/*是回覆*/
if(json['button'][i].relation_id != null && json['button'][i].relation_id != "undefined"){
$("div#commentbutton_"+json['button'][i].relation_id).html("
");
/*是回應*/
}else{
/*有回覆*/
if($("div#reply_"+json['button'][i].id).html() != null){
$("div#commentbutton_"+json['button'][i].id).html("
");
/*沒回覆*/
}else{
if(json['button'][i].self_write != 'y'){
$("div#commentbutton_"+json['button'][i].id).html("
");
}else{
$("div#commentbutton_"+json['button'][i].id).html("
");
}
}
}
//放上ip
}else{
$("div#commentbutton_"+json['button'][i].id).html("
");
}
}
}
if (json['reload'].flage != "true"){
ff= location.href;
tt = ff.indexOf("#");
if(tt != -1){
o_index =ff.substring(0,tt);
location.href="https://blog.xuite.net/sandylin0817/home/o_index+"#message_header";
}else{
location.href="https://blog.xuite.net/sandylin0817/home/ff+"#message_header";
}
}
}
function getTrackBackShow(json){
$("div.item_trackBack").html(json['trackBack'].content);
if(json['button'].check != 1){
$("div.track_button").hide();
}
if(json['reload'].flage != "true"){
ff= location.href;
tt = ff.indexOf("#");
if(tt != -1){
o_index =ff.substring(0,tt);
location.href="https://blog.xuite.net/sandylin0817/home/o_index+"#trackBack_header";
}else{
location.href="https://blog.xuite.net/sandylin0817/home/ff+"#trackBack_header";
}
}
}
var pinnedSite = new XUI.Widgets.PinnedSite(
{
title: "書評:說出亮點吸引力",
author: "sandylin0817",
url: "http://blog.xuite.net/sandylin0817/home/517621378"
}
);
pinnedSite.render();