Strategic Marketing Problems- Cases and Comments 11-e
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商品網址: http://www.books.com.tw/exep/assp.php/zoe7.web/products/0010475323
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Copyright: 2007
Format: Cloth; 736 pp
For courses in Marketing Strategy, Marketing Management, and Strategic Marketing.
The premier marketing strategy and management casebook in the world
Roger Kerin, Southern Methodist University
Robert Peterson, University of Texas at Austin
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