In the previous article on Ambush Marketing, types and examples were explained to make you understand how creative marketing practice is used to highlight the brand name among the audience. In the succeeding series of Guerrilla Marketing, Ambient marketing is one of the most common terms used for spreading awareness about a product or brand. This article is all about creative marketing strategies and examples involved in ambient marketing. And how it has helped many advertisers to promote their brand and generate good ROI from it.
What is Ambient marketing?
Ambient marketing or ambient advertising is a practice where advertiser tends to advertise its product or brand in an unusual place. People don’t expect to see that particular advertisement and that makes ambient marketing different from other marketing practices. It is a strategy involved in guerrilla marketing tactics that require unique creativity to promote any brand or product. Now, you may wonder why am I using the word unique creativity?
If you read out the first sentence you may figure out ambient marketing tactics is about placing your ads on an unusual object that may surprise people who are seeing those ads. It is not compulsory for any ambient ad to be placed inside any shopping mall or on billboards, it can be found anywhere and everywhere. The main motive is to surprise the consumer by the placement of ambient ads.
For example, advertising on the bus by placing a few stickers around the bus many not sound unusual or unconventional, but turning the whole bus into something that may look unusual by placing stickers and using animation will make the advertisement strategy unconventional. And I am pretty sure something like that will grab my attention and it will be long-lasting.
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