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| “I’m in my early forties, a standard-sized man with a 33in waist and a 39in chest. I weigh 78kg and I’m just less than 6ft tall in my socks. Lifting weights, going on the odd run and doing a bit of stretching is how I stay fit and fairly in shape. Yet, for one day, I morphed into Superman with the help of “helix-mapping body-response technology”….When I first pull out what is swiftly becoming touted as “Spanx for men” — Equmen’s core precision undershirt…I’ve sliced 3in off my waistline in 7 seconds. Pulling on my now slightly too-big-for-me clothes, I look normal again, but better: I think I look a fraction taller and just a bit thinner. Leaving my flat, I feel firm and invincible, like a pumped-up football. At the Tube station, I arrogantly barge softer mortals out of the way, like Jelly Babies against a balloon. I’m solid. I’m a rock. I’m Equman!” See "Men are now getting there own body-slimming garments" - The Times |
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“All the comfort of underwear but with the performance-enhancing qualities of an athletic base layer. Equmen looks good, feels good and actually does you good.” |
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“A newLycra-infused shirt makes a guy look puffed up in all the right places - while slimming down those pesky love handles. The Australian makers of the "core precision undershirt" say it does for guys' chests what Spanxdoes for flabby female thighs.”
See "A six-pack without going to the gym" - New York Daily News |
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| “HOLDING it all in with an undergarment isn't exactly a new phenomenon – corsets, girdles and trusses have been around for hundreds of years. But recently we've entered a bright new age of support undergarments that streamline us and push us into a shape that it would usually take many hours in the gym to achieve.” See "Men are getting their revenge" - The Scotsman |
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| “Can't get that die-hard six pack you've been dreaming of? A new undergarment for men promises to trick the ladies, by simulating a rock hard body while simultaneously slimming down those love handles.” See "Slimming down those love handles" - WPIX |
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"The age limit of sexy is just different now...You have to stay looking good for longer. Bachelor shelf life has increased."
See "New grooming tools for men" - ABC News
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| “Are American men ready for their own version of Spanx? A new Sydney-based company, Equmen, is bringing the body-slimming undergarment concept into the men’s arena, with a line of T-shirts, briefs and trunks making its debut in the U.S. early next year. Designed with input from physical therapists, the tight, form-fitting garments are said to help improve posture, blood circulation and, perhaps most importantly, visibly streamline the body.” See "Equmen launches support underwear for men" - WWDMen |
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“This is form fitting and does away with the tucking issue while providing the benefits of a T-Shirt.Tom Ford said he never wears underwear because it adds inches to his waist-line… well now there is a solution”. See "New high-performance men's underwear" - Business Week
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"This is a secret professional sportsmen enjoy on the field every day," says Jones. "We've taken the technology off the field and adapted it for everyday wear. Slip one of our undershirts on and you feel instantly sharper and sleeker - ready to conquer."
See "Athletes' Secret Now Available for All Men Every Day" - Reuters
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Now there's the male equivalent of Spanx,... it worked, in so far as it slimmed my paunch to almost nothing.
See "Men's control underwear" - The Guardian |
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| “Underclothes for men including pants, vests and long-sleeved tops have gone on sale aimed at making male torsos look slimmer and more defined.” See a Video Road Test of the new compression clothing for men - BBC |
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| “It claims to streamline the physique the way the girdle did for women...But one in four British males is overweight – and the makers believe it will catch on. See before and after images of real men - Daily Mail |
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| “Man Spanx? Equmen makes control-top tops for men” See "Equmen makes control-tops for Men" - Allure |
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| "It makes waists look trimmer, improves posture and helps men get into the latest slimmer fitting suits," said Gavin Jones, head of the Australian company Equmen, which launched its male shapewear line in Selfridges on Thursday. "Men are under a lot of pressure right now to perform financially, socially and romantically. Why shouldn't we have the same products that women have had for years to make us feel better?" See the "New male girdle" - Chicago Tribune |
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“Equmen IS the next big thing in men’s slimming, compression, and performance undergarments. I applaud them for taking a category of undershirt that was once only marketed to a select group of men, combining that with the benefits of some of today’s leading performance gear, and taking it mainstream.” See a test of the ultimate new compression garment- The Undershirt Guy
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| “The new ‘core precision’ vest-style undershirts by Equmen have been dubbed the male equivalent to women’s control pants, which for years have been helping shapely girls to lose a dress size overnight”. See the "wondervest" - Birmingham News |
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“When you rotate through the [golf] swing there is a definite "core stability" improvement. It might be all psychological, and it's quite hard to define, but if you feel the part, you may well play the part and golf after all is 90% in the mind.”
See "Improving core stability and swing" - Golf Today
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“I think it's a great idea for those of you who want more support in the core area and would definitely improve your posture.”
See core support in fitness - by celebrity trainer Steve Halsall
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