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What exactly is a demand Side Platform (DSP)

In the past, digital advertisements have been bought and sold within a manual way by genuine men and women; publishers and advert purchasers. This process of buying electronic advertisements wasn't only highly-priced and unreliable, but in a few scenarios, advertisers were not capable of obtain adequate ad inventories for specific advert campaigns.

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DSPs have been made to help make the getting and selling of advertisements inventories much less expensive and a lot more trustworthy, by programmatic bidding.

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