Content marketing strategy if SWOT analysis you want, for your business to be successful, you can not rely on the development of rich content separately.
No matter what you're goal is that you need traffic to your content in order to achieve those objectives. This is an effective promotional content to play a role.
In this article, we will look at five steps, you can follow in order to facilitate creation of each piece, and content from the content the best results.Your target market
Step 1: Optimize your content search
In the long run, if you properly optimize your content, search engines will likely be the best source of content traffic. You do not have to think about search engine optimization, and you are creating content.
As a fact, it is best if you do not consider SEO after you've created your visitors consider a great piece of content.
How easy it is to optimize your content keywords.
Once you've finished creating your content,Right product or service you will want to optimize it's a key phrase.
To do this, you can use Google's free AdWords keyword planners. Adding a few keywords or keyword phrases that best represents the content of your work.
How to use Google's keyword planners choose keywords for your content marketing strategy
Google's keyword planner can help you optimize your content, so people are looking for something you can actually find it.
Once you find the best keyword phrases for the content of your work, you'll want to make sure it is included in the title, meta description, first paragraph, last paragraph, and images.
As an example, let us take a look at this post. We from "how to build an effective content marketing strategy" as the title.Branding Your brand After using Google AdWords keyword planning, we changed to "how to build an effective content marketing strategy," including content marketing strategy, with high search volume.
Please note, though, is a good thing, all the words of keyword phrases your target together (such as content marketing strategy), it is not required. Those who do not search the contents of the marketing strategy, pricing will get anything with these three words in the title of their variation
In addition to increasing content marketing strategy title, we add it to the other areas mentioned, including all in the image file name. This optimization will contribute to this post rank well in search engine marketing strategies content.
Step 2: Optimize your content for social sharing
There are three ways to optimize your content for the social sharing.
3 ways to optimize your content for the social sharing (Price for your pricing part of your content marketing strategy)
1. Offer social share buttons.
The first is to ensure that every page of your site social share buttons.
You can use the official codes such as Facebook, Twitter, Google, LinkedIn and Pinterest network providers will add it to the template file for your site.
Or, for those who use platforms such as WordPress, you can install plug-ins such as social or flare.
2. Use awesome images.
Next, you will want to have at least one piece of content every great image.
When people share your content on social networks, most networks will pull a thumbnail from your content, making it stand out from the message sent. If you do not add the image to your content, share content either not an image or will have an associated image, from elsewhere on your site.
3. The implementation of the Open Graphics tab.
Finally, you will want to implement open graph tag content.
Open Graphics tab allows you to customize your content is in Twitter, Facebook and Pinterest social network sharing approach.
... It will allow it to implement a recruit page that looks like this tweet:
Planning and Open Graphic tag your content marketing strategy, so your social media posts look good
You can find what you need to achieve an open graphic marks developer support page Twitter cards, Facebook's Open Graph and rich Pinterest pin code.
Or, WordPress user, you can install as JM micro Boca simple plug and Facebook open graph tag implementation.
Step 3: share your content with your social media audience
Do not just leave it to the audience to share your content on social media.
1. promoting content across multiple social networks.
Your fans and followers with a reason, your social pages and files. Share your content with all the social media audience.
This sounds like overkill at first, but remember, you have different fans and followers on each network. If you just tweet your content, your Facebook and LinkedIn only the audience might miss it.
2. Promote the best time of the content.
In addition to the audience only concern some network news source on their own who, you may also have spectators who are online only at certain times of the day.
Therefore, you might want to consider at least twice a day, share your content, you publish once in the morning, afternoon or evening, and again.
You can refer to this study, publish and share content from KISSmetrics best time.
Step 4: Share your content with your e-mail list
To give your attention to your mail user list, please consider sharing your latest content regularly with their work.
1. Promote your content, because it came out or weekly.
You can use a single e-mail concentrated in a weekly e-mail content or compile your best content to do this.
This is a great way to keep your customers' mind your business, without having to come up with a marketing or promotional messages sent each time.
E-mail as part of the plan of your content marketing strategy
Recent blog posts e-mail sent to the user's Nicole, I work in the community manager.
2. Get a better understanding of the audience's interest.
Another benefit sharing with your email list is that it allows you insight into the interests of your users.
You can use this information to split your list into sales and promotional activities based on, they would be most interested in receiving groups.
Step 5: exposure to other blog
Last, but not least, it is the show. There are many who love to share other people blog, is content related to their audience creates.
3 ways to connect with other blog (as part of your content marketing strategy)
1. The subscription-related blog.
Subscribe top blog in your industry and note theme similar to yours. When you see that could use a little more information can be provided to create a piece of content, the e-mail blog, let them know later.
This is what we do, in my work, I do, personally for every blog post I published my own website.
2. Let the other blog know, when you give them honor.
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