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Patients want to understand their health information, but it’s often difficult to grasp. Research at Eller College of Management is seeking to change that. Gondy Leroy’s team focuses on text and audio simplification for health-related information. Healthcare organizations can share a mix of educational content, news and updates, and behind-the-scenes photos and videos. This can build trust and increase patient engagement.

Blogs are a great way to communicate with patients

Blogging has proven to be an efficient way for businesses to communicate with their audience. It also helps to improve a company’s search engine optimization and attract new customers. However, it is important to understand how to write a successful blog. A few key things to consider are – the tone, the look, and the content.

Some people start blogs to share their personal experiences. They do this in the hope of helping others and expressing their feelings. They often post pictures and videos, which add to the appeal of their blogs. Some of them even use wearable wireless Webcams to post live video. Another use of a blog is as an online diary. A person can publish their thoughts on a topic without worrying about being censored or being tracked by secret police. In fact, some bloggers are anonymous and may be posting under pseudonyms. Blogging can also help to reduce pain levels. This is because writing about a negative experience acts as a placebo for suffering.

They are a great way to attract new patients

Blogs allow individuals to contribute to a pool of information, either by researching, writing, or just adding their opinion on what is being published. This allows for a wide spectrum of health topics that interest the author and also makes it easier to spread the information on social media.

Many participants with health challenges reported that reading blogs gave them a sense of relief and helped them feel connected to others. They found it comforting to read about other people with similar situations and reaffirmed their own choices in treatment. Having an active blog on your website is an excellent way to attract new patients. It increases your search engine optimization and keeps patients engaged by answering questions they may have. It also showcases your expertise by addressing common healthcare concerns.