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Marketing of High-Technology Products and Innovations (PNIE) 3-e

相信常常在網路上購物書的朋友們常常有這種感慨，到處找便宜書實在是很累的事情，小編在此已經為您彙整了Marketing of High-Technology Products and Innovations (PNIE) 3-e 的超優惠資訊，如果要找尋Marketing of High-Technology Products and Innovations (PNIE) 3-e的優惠資訊，千萬別錯過(點圖片即可看詳細介紹)

往下更還有更多網友們的分享，喜歡Marketing of High-Technology Products and Innovations (PNIE) 3-e書的朋友千萬別錯過喔!



商品網址: http://www.books.com.tw/exep/assp.php/mmq4i900/products/0010653261

商品訊息功能:

商品訊息描述:

Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service.

The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.

NEW! End-of-book Cases: The cases that have encouraged hands-on experience and in-depth analysis in previous editions have been replaced by current cases that better relate to today’s student.

Facilitate critical thinking skills in your classroom with 辦公用品採購cases on:辦公文具批發

? Skype

? TiVo

? Xerox

? ESRI (GIS software)

? Boeing and Airbus

? Goomzee

? SELCO

UPDATED! In-depth Opening Vignettes: Each chapter begins with an opening vignette that highlights a particular company and how it has grappled with the issues in the coming chapter. In this edition the opening vignettes have not only been updated with current material but also delve deeper into the issues at hand providing students with greater insight.

NEW! “Technology Solutions to Global Problems”: These boxes feature real, cutting-edge companies, products/technologies, and business models that solve emerging problems such as the energy crisis or global warming.

NEW! Video: Supplementary videos are available to aid students in understanding the material.

商品訊息簡述:

• 作者： Mohr
• 出版社：華泰文化
• 出版日期：2014/09/02
• 語言：英文

Marketing of High-Technology Products and Innovations (PNIE) 3-e

商品網址: http://www.books.com.tw/exep/assp.php/mmq4i900/products/0010653261


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