Strategic Management(3版)
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Strategic Management(3版) 的內容簡介
Strategic Management, 3e by Frank T. Rothaermel continues to synthesize and integrate theory, empirical research, and practical applications with current, real-world examples. This approach not only offers students a learning experience that uniquely combines rigor and relevance, but it also prepares them for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. Examples profile the products and services of companies that students are familiar with such as Facebook, Google, Starbucks, Apple and Uber. In its characteristic single, strong voice, Strategic Management provides students with the foundation they need to understand how companies gain and sustain competitive advantage, as well as how to become managers capable of making well-reasoned strategic decisions.
作者： Frank T. Rothaermel
新功能介紹
- 出版社：華泰文化
新功能介紹
- 出版日期：2016/08/18
- 語言：英文
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Strategic Management(3版) 歡迎入內選購台20線92k勤和少年溪路段今天上午8點提前開放通行。（公路總局第三區養護工程處提供）
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