My mom was visiting recently and throughout our mother-daughter shopping time I noticed something interesting. The majority of the merchants I made a purchase at asked me if I'd like to get on their email list. That's very intelligent. If people need to discover more about buy bioresonantiebehandeling, we recommend many on-line databases you might pursue.
But, the-way in-which they did this made a big difference in my answer. I said NO to almost all of them because they simply did not make it engaging for me. After all, who WANTS more junk mail? So if you just ask me if I'd want to be on your mailing list, the solution will most likely be NO.
But one store in particular got me. To begin with, it was a designer apparel store I loved. Second, they did not ask me if I desired to be on the mailing list. They invited me to become 'VIP Client.'
Say what 'VIP' to me and my ears improve. It obviously means 'crucial person.' And generally it indicates a-level of prestige and benefit. Suddenly I NEEDED to become on that mailing list, specially when the salesman told me it included certain benefits, such as for example early notice on new arrivals, an individual purchasing service, and private trunk shows.
And guess what happens? I would have even paid-to engage in that - to be viewed as a VIP.
You see, people DESIRE to be part of some thing specific like e-zine marketing. The example above was free. But don't under-estimate how much your customers or customers will PAY to do that, often.
Example: A pal of mine recently discussed he gives $15,000.00 annually to fit in with the President's Club of a local playhouse, although he and his wife might attend each show there just for $150.00. Why would a devoted attendee want to spend 100 times more? Special treatment like preferred sitting, valet parking, invites to VIP features, individual cafe for members only, network with a higher level of individuals, and so on.
Another friend of mine gives for membership in a private nightclub here in Los Angeles up on Sunset Blvd. For a lot of of the exact same factors (but moreso, in my opinion, because it impresses his times ; ).
My marketing teacher Dan Kennedy taught me there is a part of just ABOUT ANY customer or client group or market who'll cheerfully spend FAR above normal prices for status, convenience, and specific treatment.
I call it 'nation clubbing' your company. Why be when you can be the elegant six-figure membership team across the street the driving range with an hourly charge? You are able to provide both of-course, but have a look at what will skyrocket your company FASTER, with less orders and top quality customers.
One of these of that is my personal Platinum Mastermind plan, that we released in 2006 as a result of overwhelming demand for my personal coaching. This group of 1-5 serious small companies each pay $15,000.00 a year to have better use of me than anyone else, and in a small group setting where we meet 3 times a year at lavish 4- and 5-star hotels and places.
My Platinums are, primarily, VIPs in my own world! And since I maintain somewhat of mystique about the class, people seem to need 'in' much more. In case you wish to be taught more on purchase bioresonantie, there are thousands of online resources people should think about pursuing. (One-of my members got cornered in the girls room at my last O-nline Success Blueprint Workshop by several people who required to know how they could enter into Platinum!)
I discuss this never to impress you, but to impress upon you that in industry (yes, *yours*) there's a percentage of people who will gladly spend MORE - much more - for an increased level of support or treatment. Remember, you're perhaps not trying to please EVERYONE, just-the select few who is able to afford that amount of support.
So now, take a moment or two and consider how YOU can start your own 'country club' for the clients and customers. Whether it's a VIP amount of service or a private consumer group that meets a few times a year.
To really get your wheels turning, imagine this... if you can get 10 individuals to invest in some form of program that is only $10,000.00 a year, that is an extra $100,000.00 this year for YOU!.