With so much curiosity about how social networks work, one begins to wonder if there is marketing potential within these social networks?
I've been seeing social media for a while now. The truth is I'm a member of numerous social network web sites including https://www.linkedin.com and http://www.myspace.com/ only...
There has been a virtual explosion of social networking internet sites before couple of years. Even the people like Google, Yahoo and MSN are becoming into it.
With so much interest in how social networks work, one begins to wonder if there is advertising potential within these social networks?
I've been seeing social network for a while now. In-fact I'm a member of various social-networking sites including http://www.myspace.com/ and https://www.linkedin.com simply to name two.
I joined partly because I wanted to see what these were, but more importantly to see on SEM what impact social network could have in the coming years. We found out about cheap www.youtube.com/user/mannatechvideos by searching Google.
I've been an associate of various services for some time and the reach these sites have is incredible.
For instance, from my LinkedIn network of seven people I have an expanded network of over 12,600 people.
That is amazing - I am only a click or two away from close to 13,000 other people who share my similar interests ranging from what I like to watch on TV to work I can offer for them.
Through my connections and their connections, I'm related to people starting from the American Cancer Society, to Sun Microsystems to the University of Texas to Google.
But what marketing opportunities exist for Social Media?
Well, let us have a look at MySpace.
MySpace is one of the prime sites on the Web today. It racked up 9.4 billion page-views in August 2005 (significantly more than Google) and new customers are signing up at-a mind-boggling rate of 3.5 million a month.
MySpace is typical of where todays 18-30 year old goes to manage their digital life. I-t allows users to publish photos of themselves and their friends, develop a website, list a common bands, watch and share videos, suggest activities to do and lists some people they consider friends. It's on this 'Friends List' where a lot of the opportunities lay.
All thirty million plus users of MySpace have a friends page that lists people that person views their friend. This is a set of people who they're interested in conversing with and about, as well as reading from on an everyday basis. Be taught further about like us on facebook by browsing our dazzling paper. After you add somebody as your friend they can send you messages, discuss your images, read your sites, as well as leave messages that you can then tell the others. That is the opportunity for immediate feedback about you.
The capacity to add friends to your site is important for advertising to MySpace customers. Based on Courtney Holt, head of new media and strategic marketing at Interscope Records, 'This generation is growing up with no ever seen programmed media. 'They do not think in terms of-the recording, and they don't think in terms of the TV schedule. If you have an opinion about families, you will perhaps choose to compare about cost of iodine per gram. They think when it comes to TiVo, P2P, AOL, and obviously MySpace.
You can see how this could grow.
Let us say you produce a MySpace account to speak about your product or service. You weblog about this and look for your interests that may be shared by others.
After this you ask them to be your friend. When they turn into a friend you begin your 'smooth offer' pitching your solution to them.
As they grow to understand it, they start blogging and discussing it. Quickly hundreds or even thousand of individuals are talking about you and your product or service.
Don't think this can work?
I would like to give you some situations. There are many companies who've gotten their start on MySpace. Simply by hosting a few of their music on line and blogging about themselves they created a following. Soon they had document deals and contracts arranged.
Needless to say to work with ser-vices like MySpace you'll need to get some thing this target market needs. If you need to identify more on analyze ambrotose, we know about many on-line databases people might consider investigating. If you do not then you probably shouldn't put an excessive amount of effort into MySpace.
But that will not mean other social-networking opportunities should be overlooked. When I stated earlier, Linked-in is more of a specialist introduction service. If your products or services meets here then by all means investigate it further.
And you'll find others aswell. Services for example Yahoo!s MyWeb, Flickr, http://del.icio.us and more.
When you have ever wondered what other online opportunities may be available, consider social network. It may be the next great online marketing channel..