Local brand Bosideng Man launched its "Flying Dragon" menswear line
at the Bird's Nest recently, with famous Taiwanese pop star Lee-Hom
Wang in attendance.
Bosideng Man has positioned itself as a "quality life men's fashion"
brand by combining Chinese clothing culture with European fashion
elements and embodying the unique "Chinese-Western" style.
Crimson-thread buttonholes, dragon patterns and the color red are some
of the elements it uses on its jeans, jackets and preppy shirts.
The brand's 2009 autumn and winter wear is themed Smart Business
Wear, Easy Office Wear, Cool Casual and Urban Sports. The brand has
named Wang as its new spokesperson.
Never hippie, never bling-bling, never too casual, Bosideng Man is aimed at the discerning fashionista.
The Bosideng man is one who is successful in the workplace,
committed to his family and able to shoulder many responsibilities.
Children look up to him and parents are proud of him, much like the
qualities brand ambassador Wang embodies.
Bosideng, 76-1 Qianmen Avenue, Chongwen district
崇文区前门大街76-1号
Gan Tian
